01
HIGH-DETAIL PRINT
Artwork designed to remain visually clear and detailed at desk scale.
FGR4 / SYSTEM 01
EXPLORE THE PRODUCT
PRODUCT / LIFESTYLE / DETAIL / MOTION
SWIPE OR CLICK TO EXPLORE
FGR4 Aviation Mug - Black
£12.99
UPDATING PRODUCT
02
PRODUCT PROOF
BUILT FOR THE DESK.
The artwork gets the attention. The mat still has a job to do. Every FGR4 desk mat is designed around both sides of that equation.
DESIGNED TO LOOK GOOD. DESIGNED TO BE USED.
FGR4 / PRODUCT DETAIL
CLOSER LOOK
02
WORKING SURFACE
A desk mat first — made to sit underneath the keyboard, mouse and setup you use every day.
03
STABLE BASE
The underside is there to help keep the mat settled once it is in position on the desk.
04
EXTENDED FORMAT
Enough surface area for the mat to become part of the whole setup, not just another small accessory.
HIGH-DETAIL PRINT
Artwork designed to remain visually clear and detailed at desk scale.
WORKING SURFACE
A desk mat first — made to sit underneath the keyboard, mouse and setup you use every day.
STABLE BASE
The underside is there to help keep the mat settled once it is in position on the desk.
EXTENDED FORMAT
Enough surface area for the mat to become part of the whole setup, not just another small accessory.
FROM STATIC TO SETUP
03 / SEE IT IN MOTION
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03
PRODUCT IN MOTION
SEE IT IN MOTION.
FROM PRODUCT TO SETUP
Some products make more sense when they move. See how the artwork, scale and desk presence come together in the real setup.
MORE OF THE PRODUCT
DETAIL / USE / SETUP
DETAIL
A CLOSER LOOK
DETAIL
A CLOSER LOOK
DETAIL
A CLOSER LOOK
MORE THAN THE ARTWORK
NEXT
04 / THE DESIGN
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04
THE DESIGN
FGR4 Originals
EVERY LINE HAS A REASON.
BUILT AROUND THE SUBJECT
The design starts with the thing that makes the subject recognisable — its shape, structure, layout and the details people who know it actually notice.
01
THE SUBJECT
START WITH WHAT MAKES IT DISTINCT.
The recognisable shape, layout or profile becomes the foundation of the design.
02
THE STRUCTURE
BUILD THE COMPOSITION AROUND IT.
Hierarchy, proportions and placement are designed around the subject rather than added afterwards.
03
THE DETAIL
KEEP THE THINGS PEOPLE NOTICE.
The smaller cues are what make the finished artwork feel specific, familiar and worth looking at again.
LOOK CLOSER
THE DETAILS AREN'T FILLER. THEY'RE THE POINT.
The smaller decisions are what make the finished design feel specific to the subject rather than like aviation artwork with a different name dropped on top.
DETAIL / 01
DESIGN DETAIL
DESIGNED TO BE KNOWN
NEXT
05 / CLOSER LOOK
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05
CLOSER LOOK
PRODUCT / PHYSICAL DETAIL
LOOK CLOSER.
THE PRODUCT / UP CLOSE
The big picture gets you interested. This is where you get closer to the print, scale, finish and the details you actually live with once it reaches the desk.
GET CLOSER
THE DETAILS SHOULD HOLD UP WHEN YOU ACTUALLY LOOK.
A closer view of the artwork and the physical product it is built around.
01
DETAIL / 01
THE ARTWORK UP CLOSE.
Use this frame for a genuine close view of the printed artwork, edge or working surface.
02
DETAIL / 02
THE PRODUCT FROM ANOTHER ANGLE.
Use this frame for the underside, edge, scale or another physical detail customers should see before buying.
PRODUCT / CONFIGURATION
AVAILABLE OPTIONS
Size
11oz
FROM DETAIL TO REAL DESKS
NEXT
06 / CUSTOMER SETUPS
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08
FINAL APPROACH
FGR4 Originals
FGR4 / AVIATION DESK EQUIPMENT
END / PDP
FGR4 AVIATION
AVIATION BELONGS ON THE DESK.
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