Overview
FGR4 operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). FGR4 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information (including inferences drawn from this personal information), depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit/debit card and payment information, transaction details, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us (e.g. customer support enquiries).
- Device information including device, browser, network connection, IP address, and other unique identifiers.
- Usage information including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
- Automatically through the Services including from your device, and through cookies and similar technologies.
- From our service providers when we engage them to enable certain technology and when they collect/process personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide the Services, including to process payments, fulfil orders, remember preferences, send account notifications, manage your account, arrange shipping, facilitate returns/exchanges, enable product reviews, and personalise your shopping experience (such as recommending products related to your purchases).
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message or post, and showing online ads for products or services on the Services or other websites, including based on prior purchases, cart activity, and other interactions with the Services.
Security and Fraud Prevention
We use personal information to authenticate accounts, provide a secure shopping experience, and detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your credentials safe and should not share access details with anyone else.
Communicating with You
We use personal information to provide customer support, respond to enquiries, and maintain our business relationship with you.
Legal Reasons
We may use personal information to comply with applicable law, respond to valid legal process, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.
Lawful Bases (UK/EEA)
Where UK/EEA law applies, we process personal information under the following lawful bases, as appropriate: performance of a contract (to fulfil orders and provide the Services), legitimate interests (to improve, secure, and operate our business and Services), consent (for certain marketing and cookies where required), and legal obligation (to comply with applicable laws).
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to opt out of certain targeted advertising uses.
- When you direct, request, or consent to disclosure (e.g. to ship products or through social widgets/login integrations).
- With our affiliates or within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, and to comply with legal obligations or protect rights and safety.
What We Don’t Do
We do not sell your personal information in the ordinary sense. However, some privacy laws define “sale” or “sharing” broadly, and certain advertising-related disclosures may fall within those definitions. Where applicable, you may have the right to opt out of certain targeted advertising uses.
Cookies & Similar Technologies
We use cookies and similar technologies to operate and improve the Services, keep the site secure, remember preferences, understand usage, and support marketing and advertising. Cookies are small files placed on your device that allow websites to function and to provide reporting information.
You can control cookies through your browser settings. Depending on your location, you may also be able to manage cookie preferences through our cookie banner or settings (where available). Blocking certain cookies may impact your experience and some features may not function properly.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit will be transmitted to and shared with Shopify and certain third parties that may be located in other countries.
To help protect, grow, and improve our business, we may use Shopify enhanced features that incorporate data obtained from your interactions with our Store and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes, including responding to requests to exercise rights over use of your personal information.
Third-Party Websites and Links
The Services may provide links to websites or platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies. We are not responsible for the privacy or security of third-party sites, nor for information you provide in public or semi-public venues.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe a child has provided us personal information, you may contact us to request deletion. As of the effective date, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send may not be secure while in transit, so please avoid using unsecured channels to share sensitive information.
How long we retain personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights relating to your personal information. These rights are not absolute and may apply only in certain circumstances.
- Right to Access / Know – request access to personal information we hold about you.
- Right to Delete – request deletion of personal information we maintain about you.
- Right to Correct – request correction of inaccurate personal information.
- Right of Portability – receive a copy of your personal information and request transfer to a third party (where applicable).
- Right to Opt out of Sale/Sharing for Targeted Advertising – depending on where you reside, you may opt out of certain targeted advertising uses. If supported, Global Privacy Control signals may be treated as opt-out requests for the browser/device used.
- Managing Communication Preferences – opt out of promotional emails using the unsubscribe link in emails. You may still receive non-promotional messages about orders or your account.
If you reside in the UK or EEA, you may also have rights to object to processing, restrict processing, and withdraw consent where we rely on consent (subject to local law). We may need to verify your identity before processing requests, and we will respond as required by applicable law.
Complaints
If you have complaints about how we process personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store and process your personal information outside the country you live in. If we transfer personal information out of the EEA or UK, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses (or UK equivalents), unless the destination country is deemed to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:
info@fgr4.com
54 Delaney Building, Salford, ENG, M5 4SR, GB
For the purpose of applicable data protection laws, we are the data controller of your personal information.